Audience Research Questionnaire Analysis.

Question 1: What is your favourite genre?
This was a very key question in our audience research as this helped add to our decision on what genre to choose for our opening sequence. The main two we were looking at was "horror" and "thriller", the horror option came out at 13 people out of 30 which was around 43 per cent. Comapared to the thriller option which came out at 4 people out of 30 which is around 13 per cent. These results helped significantly as the audience we chose to ask the questions too preferred horror than any other genre. According to this key question we decided as a group that the horror genre should be chosen to make our opening sequence a success.

Question 2: How often do you go to the cinema?
This question was asked in order to link in with what people were happy to pay and watch horrors. Over 25% of people went to the cinemas monthly. This was clear that going to the cinema is still a very popular way of entertainment compared to the 10% that never go.

Question 3: Do you watch horror movies? & Question 4: Why do u watch horrors?
These two questions were linked together, if the audience said "no" to question 3 then question 4 would be irrelevant to them. However, 70 % of the audience said "yes" to question 3 which meant that they would answer question 4. 40% of the audience said they watch horrors "to be scared". This was a very obvious response from the audience but this helped us decide on how we are going to set out our opening sequence.

Question 5: What is the best type of horror?
This was another key question in our audience research questionnaire. 43% of our audience responded to this question as "murder" as the best type of horror. This made a big influence on our choice for what type of horror to implement in our opening sequence. 20% of our audience voted for "ghost" as the best type of horror and by a group decision we decided that we wouldn't have the resources to implement a ghost opening sequence so we decided on murder.